Houston helps you grow, engage, and learn from your early adopter email list, so you can launch a winning product.
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If you've ever launched a product (or you're in the process of launching one now), then you know how rare it is for a week (maybe even a day) to pass without this thought crossing your mind at least once.
The fact is, it’s difficult to determine whether you’re actually building something your early audience wants.
After all, you likely don't know:
You're busy trying to build and launch a product, right? You don't have time to manually reach out to each individual person. So, like so many founders before you, instead of reaching out to your early audience, you make some reasonable assumptions and get back to working on your product.
The problem is, when the day arrives to finally tell everyone that you've gone live, they don’t even remember you...
Think of all that time, effort, money, and passion you put into building your product, generating interest, and growing your pre-launch email list. Only to find out on launch day that your potential early adopters are unengaged, unqualified and uninterested.
(sorry, we had to...)
Your pre-launch email list should be a gold mine of customer insights and potential Day-1 sign-ups. You just need a better way to tap into it!
Easily customize and embed your own pre-launch signup form. Encourage new members to share with their friends in return for early access to your product.
Create a series of short weekly emails to keep your audience engaged. Stay top of mind so they don’t forget about you!
Let your early audience act as a sounding board to help guide your product and business decisions before you launch.
Install a signup form on your website (or link Houston to an existing form) to automatically add visitors to your campaign.
Build a collection of survey questions to gather information from your pre-launch audience.
Add messages to your drip email queue and attach a question to each message.
Houston keeps your launch list engaged and sends you a consistent stream of early adopter feedback.
Let Houston help you learn more about your early adopters and validate your product, while you focus on building and promoting it.