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Installing the Houston form on your website lets you capture the email address of new visitors to your website and automatically add them to your launch campaign.
</head> tag on your website.
Finish by pasting the following code snippet within the
<body>of your page, wherever you want the form to appear.
If you're installing the form in a narrow area on your website, you'll probably want to add a
'stacked' class next to the
'houston-container' class. This will force the form to display in a vertical layout.
You can customize your web form to fit the look and feel of your website, with these four settings:
Questions set the groundwork for all of the feedback you receive through Houston. You can create unlimited micro-survey questions and include them, one-by-one, in emails to your pre-launch audience.
We’ve provided a few questions to get your started, but you can create your own by going to the Questions page and clicking the green button at the top right corner of your screen.
Need some inspiration? Click here for a bunch of great question ideas!
If you don’t add multiple choice answers, your question will be sent as open-ended and recipients will click a button to submit their written answer through a simple web form.
To add multiple choice answers, click “Add a Response Option”. You can adjust the order of your responses by clicking and draging the left arrow icon.
If you want to include ‘Other’ as a multiple choice answer, just select the “Include Other?” check-box. When recipients choose this option they are directed to a simple page where they can send a custom response.
For each question you add, a card will appear on your Questions page showing details like:
You can click the bolded question on the card to see all the responses in greater detail and some additional stats as well. You can also make changes to your question from this page by clicking the “Edit” link in the top right corner.
Houston lets you create your own drip email sequence to keep your audience engaged prior to your launch. You can also include micro-surveys in each message to learn more about your early adopters.
We provide a few messages to help get you started, but you can visit your Queue to start adding your own.
Once you're happy with the messages in your queue, you can choose the frequency that they should be sent.
By default, your contacts will receive the first message in your queue immediately after they subscribe (you can toggle this off if you want to though). After the initial message, your schedule determines how often your subscribers hear from you.
For example, if you set your schedule for 11AM on Tuesdays (which is the default), your typical subscriber will receive:
Every Houston account comes equipped with a leaderboard system that's designed to incentivize your subscribers to provide more feedback and refer more of their peers. Every time a subscriber answers a question or successfully refers someone, they receive points and move up your leaderboard.
The leaderboard is displayed to your subscribers on the thank-you page (after they respond to one of your questions):
And your subscribers will also see a short message at the bottom of each email (if it includes a micro-survey) that explains how many points they’ll earn for responding.
By default your subscribers will receive 5 points for answering a question and 20 points for every referral that successfuly signs up, however, you can adjust these values on your Settings page.
Houston lets you offer a custom perk to people on your leaderboard to increase the incentive for them to continue providing feedback and referring friends. You write a short message explaining the details of your offering and your audience sees it when they first signup and each time they respond to a question.
You can add your custom perk message under the ‘Leaderboard’ section on the ‘Settings’ page.